Simplus is founded. The
liniment brand Ormsalva
Launch of the pioneering men's grooming line Recipe for men
RFM Brands is
Acquisition of the Swedish natural ointment brand Natursalva.
Svenska Krämfabriken is founded when RFM Brands and Simplus are merged.
Scandinavia's oldest aloe vera brand SASCO is acquired from its original founders.
Launch of footcare brand Pedicare.
Launch of children's brand Alfons Åberg.
Launch of Antonio Axu – a retail haircare brand.
Divestment of Ormsalva, Pedicare and Sasco
Launch of Raw Naturals, a natural brand concept under Recipe for men.
New showroom and office in Stockholm
Acquisition of the Swedish professional haircare brand Hårologi along with the hair education concept Pivot Point.
Acquisition of CCS
Acquisition of Tangent Garment Care
Introduction of cleaning & garment care brand Five Oceans
Launch of Hickap’s new beauty concept