top of page
Alfons Åberg
Kind Products for Playful Children

Alfons Åberg (Alfie Atkins), created in 1972 by author Gunilla Bergström, is a true icon among fictional characters for kids. Today the beloved little chap is more popular than ever. Any child can identify with Alfons, which perhaps explains why he is adored all over the world. The books have been translated into 30 different languages and more than 8.3 million copies have been sold worldwide. 


Alfons Åberg’s gentle products for children are manufactured and developed in Sweden. All products are dermatologically tested on sensitive skin. Alfons Åberg emphases product safety and quality combined with a fun and cheerful approach. The products are sold exclusively at pharmacies. The line targets children from 0-10 years and contains products for skincare, bath & shower, sun care, dental care, baby care, hair care and hair styling.

bottom of page