The Company
The Svenska Krämfabriken Group includes Unaro Nordic, Scandinavia’s leading contract manufacturer within beauty and personal care, as well as a portfolio of beauty brands. Together, we cover the full value chain from product development and production to branding and commercialization, serving both local and international markets.
The company was founded in Falun in 2014, following the merger of two small family-owned businesses: Simplus, a beauty care manufacturer, and RFM Brands, a brand owner. This combination of manufacturing expertise and brand-building know-how laid the foundation for a modern, growth-oriented group of personal care companies with strong Scandinavian roots.
Brands
Svenska Krämfabriken is an international distributor and brand owner within in the segments of beauty and cosmetics, mainly in the categories of skin and sun care for face and body, hair care, color cosmetics, and fragrances.
Our main distribution channels are our online brands stores, cosmetics and fragrance retailers, pharmacies, department stores, super markets,
e-tailers, health care stores, professional beauty salons, and hair salons.
Each brand is different and requires its own go-to-market strategy. We believe in a tailored 360-degree approach to marketing in order to build brand recognition. Sampling, promotions, in-store activities, events, training, sponsoring, PR, social media and different types of advertising are all important parts of a successful long-term brand building strategy.
Are you interested in becoming a reseller or distributor of our brands?
Retail Partners
We work with a large variety of retailers and professionals such as department stores, cosmetic chains, therapists, spas, pharmacies, speciality stores, e-tailers, fashion retailers and supermarkets. In total we supply around 3 000 individual doors in Sweden and the Nordic region.
Our own brands are distributed in more than 30 countries worldwide. Our retail partners include international prestigious department stores like Selfridges and Fortnum & Mason in London, Bergdorf goodman in New York and Printemps in Paris.
Contact
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